Make-A-Wish
One Moment Changes Everything
The Make-A-Wish One Moment campaign focuses on how the wish experience can influence the overall health of a wish kid. Whether a music video, football game, park adventure or marine mission, wish moments serve as turning points for children with life-threatening medical conditions—and these moments are only made possible by donor support. This integrated digital campaign featured broadcast television, digital display, email, social, and online video.
Spark The Wish Effect
The Make-A-Wish Spark The Wish Effect campaign raised awareness and educated donors on how they have the power to make a difference and help transform the lives of a wish kid. Donors can help “spark” the necessary boost that gives kids the strength they need to beat their illness. This campaign also featured broadcast television, digital display, email, social, and online video.