Habitat For Humanity
Brand Video
Habitat For Humanity needed a brand video to raise awareness and to feature at their annual gala and other events. This video approach has an uplifting impact narrative and highlights homeowners like Selina, a single mother, along with additional footage of volunteers. It creates a rallying cry to make a difference and to join the movement to help fellow New Yorkers thrive.
Long form video
Concept development, art direction & video editing
I am able
The brand video above helped launch the campaign, I am able. This campaign expresses the meaningful impact affordable homeownership has on Habitat NYC families. Donors can help New Yorkers become self-sufficient and succeed in one of the most exclusive housing markets. Stability equals ability. From single parents to elderly residents, the campaign focuses on individual portraits to highlight whom Habitat NYC serves. The campaign included direct mail, email, and online display ads to successfully increase donations and acquire new donors.
Strength in Neighbors
The second campaign that followed was Strength in Neighbors. This campaign incites pride, unity, and action against letting the city crumble. We can’t tackle the affordable housing crisis alone, but we can save one affordable residence at a time with the help of our city neighbors. Donors were able to feel like they were part of this great movement to rebuild NYC. The full campaign also consisted of direct mail, email, and online display ads.
