Save Our Home For The Holidays

This campaign focused on fundraising for year-end and created an emotional connection with donors by leveraging the spirit of the holiday. It used the idea of “home” to signify natural habitats, as well as our shared home on Earth. It flipped the common saying “home for the holidays,” giving it new meaning and an emotional connection to which everyone can relate. The creative depicts precious natural places around the world facing imminent threats, as The Nature Conservancy urges all of us to help save our one and only Earth. The full campaign consisted of online video and display ads.